Threads, the Twitter rival, sees decline in daily users and engagement time
Threads, the Twitter rival that initially garnered attention and excitement from users, has seen a dramatic decline in daily users, alongside a drop in engagement time on the platform. The new Social Media app, which also purports to offer a more secure experience than Twitter, has struggled to maintain its user base and keep up with the competition, and the drop in daily users is a worrying sign for its future.
Originally launched with much fanfare, Threads enjoyed a relatively strong start in terms of daily users, with its numbers rising steadily throughout the summer months. However, Threads has since experienced a dramatic decline in daily users, with 51% fewer people using the platform on a daily basis. The decrease in daily users has also been accompanied by a decrease in engagement time on Threads, suggesting that people are spending less time on the platform compared to other social media sites like Twitter.
Initially praised for its simple and clean design, Threads hoped to provide a fresh and innovative alternative to Twitter, with a focus on privacy, security, and simplicity. However, Threads seems to have struggled to retain its early momentum, raising questions about its long-term viability.
The struggles faced by Threads serve as a cautionary tale for aspiring social media platforms
The struggles faced by Threads serve as a cautionary tale for aspiring social media platforms. The social media space is an incredibly competitive area, dominated by a few established players who have a significant head start. While Threads had a lot of buzz around it when it first launched, its inability to find sustained growth in daily users is a concerning trend.
The Threads decline in daily users
According to app intelligence firm Sensor Tower, daily users for Threads has dropped by 51% since July, and engagement time on the platform has also decreased.
The numbers are part of a broader trend of Threads declining daily users. Throughout the past six months, daily users have been on a steady decline, with a steep drop in September and October that is continuing into November.
The drop in engagement time on Threads also offers an indication as to why fewer people are using the platform. If people are spending less time on Threads compared to other social media sites like Twitter, it could be a sign that they are not finding it as compelling or interesting.
The struggles faced by Threads are another indication of just how competitive the social media landscape is. New entrants in the space often face an uphill battle when it comes to gaining traction, and Threads highlights the importance of finding a unique value proposition and effectively engaging users from the get-go.
