Activision Blizzard is reportedly considering unifying the brands of its esports teams in the Call of Duty League (CDL) and Overwatch League (OWL). The potential move would see teams owned by the same organization bring their brands under a single banner in both leagues, creating a more cohesive and recognizable brand identity.
The report by ESPN sources 'multiple sources familiar with the matter' and indicates that the aim of this unification is to create a more consistent and recognizable overall brand experience for fans and viewers across both leagues. By uniting the team brands, Activision Blizzard aims to leverage the popularity of both the CDL and OWL to create a stronger presence within the esports industry.
If pursued, this unification could lead to changes in team names, logos, and overall branding to reflect the new, unified identity. The report notes that Activision Blizzard is planning to conduct research and analysis before making any final decisions, so there is no guarantee that any teams will be affected.
However, the decision to explore this unification comes as Activision Blizzard seeks to streamline its operations and maximize the potential of its esports teams. Bringing together similar teams across the two leagues may lead to better cross-promotion between the CDL and OWL, allowing for more integrated marketing strategies and collaborations.
While Activision Blizzard has yet to make any official decisions regarding the matter, it is certainly an interesting development within the world of competitive gaming. We will be sure to keep you up to date with further updates on this story.
