The Activision Blizzard Deal: Unlocking Lucrative Opportunities
Activision Blizzard recently made headlines with its $70 billion deal with Microsoft. But what exactly makes this deal so valuable? It's not just about Call of Duty or Destiny 2; it's about the mobile games, like Candy Crush, and the potential in the non-gaming market. Let's dive deeper into the reasons behind Microsoft's interest in Activision Blizzard.
While Call of Duty undoubtedly contributes a significant portion to the price tag, it's important to recognize that Microsoft's focus extends beyond this iconic franchise. Microsoft sees value in the mobile games developed by Activision Blizzard, such as Candy Crush, Skylanders, Overwatch, and Warcraft. The company's plans in the mobile space play a crucial role in this deal.
It's easy to assume that Activision Blizzard is solely about games. However, it's important to acknowledge the studios behind these games and their ventures outside of the gaming industry.
Contrary to popular belief, the Call of Duty deal between Microsoft and PlayStation is limited to the Call of Duty franchise and does not cover other Activision Blizzard franchises. Therefore, when people talk about Microsoft's potential profits from this deal, they are primarily referring to Call of Duty. While Call of Duty is undoubtedly a significant franchise, its value is not solely derived from the game itself.
Looking Ahead
As we look to the future, the new FPS game from Activision, Call **to** Duty, is set to launch next year. Excitement builds as we anticipate the thrilling experience it will offer.
Some speculate that Sony may revive old shooter IPs like SOCOM or Killzone as a response to this deal. They might even create a new IP similar to Call of Duty and release it under a different name. However, it is unlikely that Microsoft will restrict multiplatform franchises like Crash Bandicoot from being available on PlayStation. After all, Microsoft has invested over $60 billion in acquiring Activision Blizzard and will aim to maximize their returns by keeping these franchises available on multiple platforms. New games and IPs, on the other hand, may become exclusive to Xbox and PC.
Many users believe that the profitability of KING, the company behind Candy Crush and other mobile games, will help Microsoft recoup its investment. It's clear that KING is a key player in this deal.
While some users express their desire for a reboot of the Resistance franchise, others draw parallels with Starfield, a new IP that Microsoft is leveraging to compete with Sony's exclusives. It's worth noting that Microsoft only acquired Bethesda when they discovered Sony's intention to make their games PlayStation exclusives. Both companies have engaged in keeping games off each other's consoles.
The Activision Blizzard deal is not just about one exclusive game. It represents an opportunity for Microsoft to tap into lucrative mobile and non-gaming businesses while expanding its market presence. Only time will tell how this deal shapes the gaming landscape.
