Marvel's Secret Invasion TV Show Utilizes AI for Credits
The Marvel's Secret Invasion TV show has made headlines for its use of artificial intelligence (AI) in its credits, a move that serves to highlight the devaluation of art and VFX within the industry. Marvel's decision to employ AI in this way potentially foreshadows a future without contractors and raises concerns about the state of the VFX industry.
Since the emergence of neural networks, AI has been increasingly incorporated into artistic endeavors, following a trajectory similar to that of NFTs. Thus far, its involvement has caused less harm in comparison to the computational realm, particularly in terms of lost contracts. This is partly because AI is currently positioned as a tool that transforms words into images, satisfying the desire for instant gratification.
However, Marvel's use of AI in its credits sets a worrying precedent for how the general public, as well as movie studios and producers, fail to recognize the importance of skilled visual artists and the immense effort they invest in their creations.
In a statement provided to TechCrunch, the show's director claims that the AI-created credits "mimic Skrull artwork." It is difficult to imagine that the generic output of AI bears any resemblance to authentic Skrull art.
Regardless, the majority of individuals who utilize AI were unlikely to pay an artist for their work. AI is predominantly used for casual purposes, rather than professional or commissioned artwork, which is inherently more complex.
However, employing AI for creative purposes ventures into a gray area within the artistic realm. Rhona Neazor, the producer of Secret Invasion, acknowledges the dissatisfaction of some with the decision to utilize AI, stating:
"There were some who were not happy that we used it versus just hiring someone to create a fresh art style. But at the end of the day, Marvel has always been innovative and we felt this was a new way to bring some energy to it."
But why does Marvel feel the need to prioritize cost-cutting in the first place? Creatively, their legacy speaks for itself. However, the increased workload in VFX poses a problem that extends beyond Marvel, potentially resulting in a decline in CGI quality across the industry.
Contractors have been experiencing the strain of increased workload without corresponding pay raises. This makes it difficult to maintain visual quality across games, shows, and movies. Despite this, AI offers a cheaper alternative to cutting corners in VFX, a dangerous decision that ultimately undermines the contributions of artists who have propelled the success of Marvel and Disney.
Reducing important aspects such as motion blur or ambient occlusion can be glaringly obvious. While there is the possibility of rectifying such issues during the job review process, the complete absence of a 3D model—devoid of the artistic vision and thought that went into films like 'Across the Spider-Verse'—leaves no room for recourse.
However, it is important to note that not every studio or show falls victim to these issues. There are still many that prioritize and maintain the integrity of art in their productions.
