Elon Musk rebrands Twitter as ‘AI-powered’ X, bids adieu to the blue bird

Elon Musk’s decision to replace the Twitter logo with an X was officially announced by CEO Linda Yaccarino, as the social media site is rebranded as X.

Elon Musk rebrands Twitter as ‘AI-powered’ X, bids adieu to the blue bird
Published by José @ PC Game Spotlight a year ago


Twitter X: The Future of Social Media

The Elon Musk-owned and now AI-powered Twitter has officially rebranded, as the billionaire tech entrepreneur crowdsourced the new logo and hinted at bidding farewell to “all the birds.” Just as we suspected, the change is in line with Musk’s plan to create a global marketplace for ideas, goods, services, and opportunities, with Twitter X serving as its central hub.

Officially, the Twitter Blue verification service and other features remain unchanged for now. But the new logo, a simple unicode X, has already received mixed reactions. While it’s simple, it blends into the user interface and lacks visual impact.

Musk says he chose the letter X because it’s “super-futuristic and cool,” but its choice has already led to speculation about the future naming of Twitter features. The Twitter ‘trending’ tab, for example, could become the ‘Xtrending’ tab.

The choice of X has also provided opportunities for other platforms like Bluesky and Threads to fill the market gap. Bluesky was launched as a Twitter alternative back in 2011, and is now shifting its focus towards content creation and curation.

Speaking to VentureBeat, Bluesky co-founder and CEO Aydın Ayaydin says, “We’re not trying to compete with Twitter and Instagram, but we’re hoping to plug into the market and provide more options for users.”

Meanwhile, Threads is a visual social network that also serves as a marketplace for ideas and opportunities. Created by a team of former Apple engineers, Threads emphasizes the importance of visuals and quality content.

The future of X and its ability to deliver on its promises is uncertain. But Musk’s decision to rebrand Twitter represents his ambitious vision for an all-encompassing app experience. Already, the dating component of the “everything app” is anticipated with humor and curiosity.

Musk’s unconventional decisions, including buying Twitter, have become part of his reputation. And while some may question the potential impact of X, the move to AI-powered interactivity is already seen as a step towards future innovation – even if it inevitably involves a degree of trial and error.

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