Pokemon launches adorable ASMR livestream to promote Sleep

The Pokemon Sleep marketing team has truly outdone themselves with an ASMR livestream featuring a cute animated Snorlax sleeping peacefully.

Pokemon launches adorable ASMR livestream to promote Sleep
Published by Noah @ PC Game Spotlight a year ago


To build excitement for the upcoming Pokemon Sleep, the legendary RPG game is utilizing the power of ASMR, or Autonomous Sensory Meridian Response. That's right, there's now a cute and cozy Pokemon Sleep livestream that aims to put you to sleep while also serving as a clever marketing strategy. So if you're a fan of ASMR and cute Pokemon characters, you're going to want to tune in to 'Snoozing Snorlax'.

If you're unfamiliar with ASMR, it's a phenomenon wherein certain sounds or visuals create a pleasurable tingling sensation in the body. It's kind of like when you're really hungry and someone brushes your hair – except it's not hunger and Snorlax the sleepy Pokemon is brushing your head.

'Snoozing Snorlax' Livestream

The 'Snoozing Snorlax' livestream features an animated Snorlax sleeping peacefully in a bed of flowers. Alongside the sleepy Pokemon, some of the most popular characters from the franchise pop in to wish him a good night. Pikachu uses its signature Thunderbolt attack, and Jigglypuff sings her signature lullaby to help the sleepy Snorlax drift off.

The video's background music is soft and soothing, there are gentle sounds of nature, and the occasional Pokemon noise is thrown in to enhance the ASMR experience. And to top it all off, you can type commands in the livestream's chat to interact with the characters. So far, I've typed 'Pikachu, use Thunderbolt' and 'Jigglypuff, sing me to sleep,' and both commands prompted the Pokemon to make noise and move around.

While the livestream's purpose is clearly to promote Pokemon Sleep, it does so in a creative and unique way. By using popular ASMR triggers to generate a relaxing and soothing atmosphere, the marketing team has created a hit among fans. So if you're a big fan of ASMR or just looking for a way to unwind before bed, give the 'Snoozing Snorlax' livestream a watch.

You can watch the ASMR 'Snoozing Snorlax' livestream on the official Pokemon YouTube channel 24/7. So even if you're not interested in Pokemon Sleep, the cute sounds and adorable characters might be enough to put you to sleep.

In the meantime, it looks like Pokemon Sleep is still a ways away, as the game's official website has been taken down and the trademark for Pokemon Sleep Plus has been abandoned.

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