The Flash Movie: A Box Office Bomb
The Flash movie, led by Ezra Miller, is considered one of the biggest box office bombs of all time. Facing criticism for its portrayal of dead actors with poor CGI and other flaws, it's no surprise that the failed film is being pushed onto the blockchain. But the fact that it's being sold as an NFT token on the web 3.0 by Warner Bros. is both laughable and sad.
In a press release shared by NFT.news, Warner Bros. has an official NFT/Web3 branch called Warner Bros. Movieverse, and they've decided to release The Flash on the blockchain. The Flash Web3 Movie Experience is being marketed as "the first new release feature film from a major Hollywood film studio to be released on blockchain."
The NFTs include the film in 4K Ultra HD and a voucher code for Superman comic NFTs on the DC NFT Marketplace. Buyers also receive access to savings on other DC films, limited edition minted digital artwork, and immersive menus featuring film locations.
There is also a premium edition that offers curated image galleries and hidden digital collectibles.
It's hard to fathom why Warner Bros. and DC would put this failed movie on the blockchain; it doesn't matter that it's an NFT token, the film still sucked. The addition of NFTs and blockchain technology doesn't suddenly make the movie interesting or worth watching.
The market for cryptocurrencies and NFTs has been declining, with trading volumes and values significantly down from their peak in 2021. Many people have lost money due to scams and fraud in the crypto trade, so this attempt to profit from a failed movie using a technology already rejected by the mainstream is laughable.
It's not like the NFT film space is booming either, as we recently reported that Ubisoft's similar attempt with NFT figurines didn't generate significant interest.
Regardless of its marketing tactics, Warner Bros. is unlikely to make substantial profit from The Flash, and it's sad that the studio doesn't recognize the lack of appeal for the movie. It's also another example of the desperate moves being made by the film company, which is also behind the NFT adaptation of Assassins Creed.
The Flash's failure and the decision to sell it on the blockchain highlight the desperation of Warner Bros. and DC, and it's a shame that they can't see it.
